Facebook was founded by Mark Zuckerberg and launched in 2004. Now, it is among the top social networking sites.
“Facebook.com is the largest and most favored social media platform around the world for personal and business use with more than 1.49 billion users.
Facebook allows you to connect, communicate and educate your prospected audience in an individualized way which is not possible with websites and blogs.”
Facebook is still growing rapidly, so businesses and marketers like to add Facebook into their advertising strategies to target customers and promote their brands.
Most marketers are involved with Facebook and 83% of them says that Facebook is really crucial for businesses.
Big brands are also using Facebook to promote their products and services and engage with their customers. Facebook can be a game changer that can turn your business into existing and active.
If you have a fan following on Facebook, advertising can assist you to easily be found, promote your offers, boost sales, improve your audience’s perception, formulate, build long lasting one-to-one customer relationships and brand awareness.
When Facebook users like, comment, or share your business page posts, these posts are also displayed on that particular user’s friend’s newsfeed which expands your brand’s reach.
There is no need to understand every characteristic of Facebook to apply it to your advertising strategy. Take advantage of Facebook ads, sponsored stories and newsfeed updates to advertise your business and get traffic to your website, as well as your Facebook page.
- How to get started with Facebook Advertisement:
Facebook allows multiple methods of advertising which can assist you in adequately engaging with your potential customers. To begin with Facebook advertising, you need to register on Facebook with you ID and other details.
Starting with basic information and completing your profile are the basic tasks. To make your profile appearance better, you can add detailed information about yourself. Take advantage of Facebook advertising to promote your business.
You can market your brand without any cost using Facebook Pages, create relevant business pages and offer complete information related to your business.
It can expand your reach and improve your SEO search rankings. Use unique, informative and sharable content to get more traffic.
Maintain the consistency of your Facebook posts, use the right information, join groups, put comments, add images, and be yourself when you post on your Facebook Timeline and page to get better results from your Facebook page.
Going through Facebook paid advertisements, you can use Facebook ads to promote your page, a post or any specific product. These ads can be page post ads, sponsored stories, right column ads, and promoted posts.
You need to define the objective of your advertising, create an ad campaign according to your goals, design multiple Facebook ads for a campaign with individual images, and set a suitable budget to run your campaign.
When it comes to targeting, you need to search for your prospective audience according to demographics, interests, geography, and spend to get those customers who are interested in your products.
- What should your advertising strategy be?
Facebook will assist you to achieve business goals, whether you are advertising your brand, broadening your business to new countries or want to engage with more potential audience.
Before advertising on Facebook, you need to know your objective for using Facebook to analyze your accomplishment. After getting the answers to your questions, you are ready to draft a specific Facebook Advertising campaign to get the best outcome. Follow this strategy to keep your customers with you –
- Stay with your current customers: It is more simple to hold your existing customers instead of gaining new customers, because they are more likely to purchase from you. With Facebook advertising business pages, you can always be in contact with your audience.
- Determine potential customers: People usually like to search the internet and social media to help make a decision for a purchase. Users usually tend to find more information about the products they are looking for. You can figure out those potential customers who are curiously checking for a product and services. You can list your business on Facebook and local directories to get great results.
- Boost your page posts: To increase fans following on Facebook business pages and drive more customers to your business, “Boosting a post” can assist you in expanding your audience reach. You can limit “Boost post” reach to get prospective audiences by customizing the location, interest, or age group.
- Analyze your conversion: Conversion tracking permits you to determine those audiences who clicked on a Facebook Ad and get redirected to your website. You can also put conversion tracking pixels on your payment, registration, add to cart and other webpages to know your customer’s interests in your products.
- Which type of content can you promote with Facebook?
Look for great advertising results and sales with Facebook, then include it in your marketing strategies to obtain more customers. Advertisements and sponsored stories help a lot in the promotion of any business products.
To generate brand awareness among your customers, you can promote post, visual content, web content, sales offer, event, fan page, applications, and games with Facebook.
Boost your engagement with your audience by adverting visual material, questions posts, sponsored stories and offers by displaying them in the newsfeed, ads, logout page, and search bar.
Marketers also take advantage of Facebook advertising to increase their website conversion. Using a link page post ad, domain ad, and domain sponsored story; you can drive your potential audience to your website and boost your brand’s sales. Offering ads and sponsored offers can help to engage new customers.
Check-in sponsored stories will assist you to get in-store visits. Applications ads, sponsored results, apps shared and games played sponsored stories can improve acquisition of your application.
Why you should definitely use Facebook for your Business today?
Facebook has been noticed as the most emerging social media platform which not only connects people, but also provides numerous advantages to boost your business.
Business owners can attract customers and promote their business and services through Facebook.
- Amazing Benefits
Promote product development and innovation
Facebook can be used to promote your new products, ideas and innovations that will help in increasing your business. Facebook provides a platform that allows you to build a new social product experience for your products and innovations that can be accessed from anywhere.
It also helps in crowd sourcing for your next product idea by enlisting your Facebook community. This will help you run a creative campaign to attract traffic. Also, you can recognize and refine your targeted audience with campaign reporting and page insights.
Once you have created your brand, it is time to promote and create awareness about your product to your targeted customers. You can reach your potential and targeted customers through Facebook ads and sponsored stories.
These can help you earn many benefits because these contain stories of those people who are already connected with your business through Facebook.
This is one of the best methods to engage your potential customers in your business. This will create an awareness about your product and ideas amongst your targeted customers.
Drive preference and differentiation
Facebook helps in driving preferences and differentiating your brand over competitors. When it comes to Facebook, people usually trust the brand which comes as a referral from their friends or relatives. One can drive preferences by communicating through your fans and rewarding them.
You can launch a campaign that will help you in building your brand and to drive preferences and differences. Use social plugins to interact with your customers and engage them with your brand.
You can involve apps on Facebook for increasing the life of your brand.
Increase traffic and sales
The biggest advantage of using Facebook for marketing is that it brings huge traffic to your website. Through Facebook you can attract targeted customers by running various offers, deals or by having a promotional event.
This will deepen the engagement with your customer, which will be very helpful in driving traffic and sales. Facebook helps drive both online and offline traffic to you, which in turn results in increased sales. Traffic coming from Facebook is more likely to increase your sales as compared to average traffic.
Easy customer support
Facebook makes it easier for your business to respond to customer questions easily and quickly. Quick responses to questions help increase customer satisfaction, and that helps develop good customer relationships and increases brand loyalty.
Through Facebook, you can also provide updates to your customers about new products and ideas. Be honest while replying to your customer’s question and don’t keep them in the dark while replying. This will help increase your customer satisfaction level and promote brand loyalty.
Build loyalty and deepen relationships
Facebook not only provides a platform that connects different people together, it also helps build brand loyalty to deepen customer relationships with your business. When people like your page, it indicates that they are interested in your brand or business.
People usually share their information on Facebook which can help you create highly customized and personalized experiences to drive engagement and loyalty from them.
You can indulge Graph API and Social Plugins to make it more personalized and build brand loyalty.
Amplify recommendation and word of mouth
Anything posted on Facebook goes viral very quickly, because it is being shared and viewed by many people. People usually place emphasis on the things which are being shared and posted by their friends. Create new and great content that is shared and keep people’s news feed fresh with your content.
This recommendation and the sharing of your services and products can be beneficial for your business in bringing in traffic. Use Page Insights to determine which parts are engaging your customers and encourage them to share it.
Facebook allows you to create relationships with your customers by observing them and their interests. It is the best place to recognize your targeted customers so that you can engage them directly. You can improve your business by staying aligned to the people you serve.
You can also make use of Campaign Reports for the advertising campaigns of your business and Sponsored stories. While running big campaigns, study the effectiveness of the campaign and how it will attract the targeted audience. Test everything before uploading it to your Facebook account or page.
Low-cost marketing strategy
Facebook marketing is considered THE low-cost marketing strategy. Since marketing is important for running a business, Facebook provides a platform to the business owners to showcase their brand and promote it over Facebook so that their targeted customer is easily reached.
Facebook is a free platform for promoting your business and provides access to millions of targeted customers to convert into potential customers who can affect your business. It helps both small and large businesses grow by promoting their businesses.
Advertising your brand helps bring in targeted traffic to your business. While targeting advertisements over Facebook, one should ensure that the ad posted is attracting the targeted audience. It helps you to approach the right audience that can be converted into potential customers.
While advertising, ensure the location, demographic, interests and purchasing behavior of the people is what you’re looking for and advertise to them accordingly.
Stay in touch with your targeted customers because that builds brand loyalty and deepens the relationship. Target advertisements according to your audience and their interests so that they are converted easily.
Facebook marketing provides a social media platform to all types of businesses, small and large to market their brand. Traffic coming through Facebook is more likely to get converted as compared to average traffic.