When it comes to Search Engine Optimization (SEO), you are basically partaking in an amazingly effective marketing strategy that’s vital to the digital spectrum. The benefits are many when it comes to SEO. You could establish an online presence with the right approach. The All In One SEO Pack is a WordPress plugin which has the potential to do so much for your online brand. The many features of the All In One SEO Pack are tailored to give you as much exposure as possible in the SEO realm.
Benefits of Search Engine Optimization (SEO)
The most prominent positions on the search engine result pages get the most clicks. SEO plugins such as All In One SEO Pack also encourage the creation of keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes an increase in overall qualified web traffic. – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Also, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it gives a semblance of trust. It is often believed that companies on the first page are typically more trustworthy. The higher your ranking, the higher your chances of users seeing your content and your brand. All In One SEO Pack can help you achieve so much when it comes to your WordPress site.
SEO also gives you quantifiable results, regardless of whether you are an ecommerce or non-ecommerce. SEO tools have the potential to keep track of rankings, traffic and conversions. Aside from this, you will love the fact that it is by far the most cost effective marketing strategy because it targets your intended audience. SEO consists of rearranging the site’s architecture and links to make your web pages easier to locate and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
How to Setup the All In One SEO Pack
It is a simple task to setup the All in One SEO Pack. Install the plugin from dashboard or download it and upload it to your WordPress site. Then go to All in One SEO and General Settings. It is important to allow the canonical URL option for your WordPress site. Canonical URLs are the individual permanent links of your articles. In a typical WordPress installation, a single post is displayed on several locations such as your homepage, archives page, author page, category, and tag pages. For better results use the article summaries in the archives section of your website. Publishing full articles on all pages creates duplicate content so when you specifically identify a canonical URL for each post, you are avoiding duplicates. Duplicate content can lead to a content penalty from Google.
Choose an appropriate title for your website under the Home Page settings of the All In One SEO Pack. Make it fun and catchy so it will be easy to remember. More importantly, ensure your most vital keyword is embedded in the title. Then add a description and include your keywords:
There are other settings included in the procedure, such as Title Settings, Keyword Settings, Index Settings and Webmaster Settings. Under Webmaster Settings is where you are required to add the webmaster verification code provided by Google, Bing or Pinterest to verify ownership of your website.
This is very important! Also it is highly recommended that you add Google and Bing Webmaster Tools so you can receive information and insights about your website. This will help you along the way in terms of preparing your content strategy and improving your Website’s SEO.
When it comes to optimizing single posts, it is important to note that individual SEO settings in the meta box will override your global settings. Complete the fields manually for each post to achieve the best results. All In One SEO Pack gives you the option to enter individual SEO title, description and keywords for each post you write, so make use of this opportunity as best as possible.