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With over 1.415 billion users, Facebook is by far the most widely used social network. This means it is the most ideal platform for companies to market their products and services. Incorporating links to company pages is quite pervasive as most websites display a Facebook icon so consumers can interact with them on social media. […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

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