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If you’ve already narrowed your focus with market and you know exactly who your audience is, you’ll have a much more focussed strategy and this will give you a big advantage when it comes to standing out. But with that said, you’re still going to be up against a fairly tough challenge. Even in a […]

Once you have your audience, you have your market. If you think the above is correct, you are on the wrong track. You have to decide your market first, and you decide your audience to target. Many business fail to recognise the importance of market before they decide which audience to target. From my experience, […]

These days, I am getting couple of consulting offers from medium size company, not only NZ, but also Japan too as I was originally marketing myself to Japanese market and can do consulting in Japanese. Anyway, when I take up these job and start my consulting, what I do first is always the same respond […]

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