Orange is the biggest telecommunications service provider in Poland. This international company belongs to France Télécom, employs over 170 000 people, and has 263 million customers worldwide. The company is a component of the Euro stock market index. In Poland, Orange has over 15 million customers. Orange offers mobile, landline, Internet, and IPTV services.

  • The size of the company:  100 000 – 200 000 people
  • Branch of business: Telecommunication
  • Country: Poland
  • Challenge: increase the number of leads

Why Orange decided to implement CallPage?

Orange needed a system which would generate more calls from these websites, which promote and sell Neostrada service. CallPage proved to be the best solution. Installation of CallPage on Orange’s websites made it possible to call the potential customers back in 30 seconds. Since these customers ask for a call back themselves, the conversation is always a pleasant one. Such customers are much more willing to buy a service and sign the contract. In most cases, the whole process takes no more than 10 minutes. Over the phone, customers can order Neostrada or renew their contract. Check, how Orange used CallPage to increase sales and conversion on their website.

How Callpage looks at Orange Homepage

1: The in-page CallPage Orange.pl:

callpage testimonials

2 : The CallPage as personalised supplement at website:

3 ; Window of CallPage system adapted to suit company:

callpage feedback

The feedback from Employee in Orange

At first we were surprised by the way CallPage works. We often checked to see if it actually makes a call in 28 seconds and it works successfully. Integration between the Orange helpline and the CallPage application was made in a few days, despite the fact that 16 million of our customers are using the helpline in Poland and it is very extensive.

Joanna​ ​Nachyła
Orange Internet Sales Expert

The results

CallPage has implemented a personalized widget which perfectly matches Orange’s corporate identity. Thanks to the personalization, the widget builds trust among the customers. The algorithm which detects when a visitor wants to leave the website really increases conversion. What is more, with CallPage we can check which subpages generate calls. Thanks to that, we know that we should invest more money in them. The impact of CallPage on marketing ROI is evident.

Key Indicators for benefit from implementing Callpage

  1. 2 minutes – the time from the CallPage widget installation to the first customer’s call
  2. 18,000 leads – average monthly number of sales calls generated by CallPage
  3. 2016 – date of implementation of CallPage on Orange.pl website
  4. 3 days – the time needed to implement CallPage on Orange.pl
  5. 14 employees – support calls generated by CallPage
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