Using Ewww Image Optimizer Plugin

How many times have you navigated to a website only to find that you have to wait an extra 30 seconds for the images to load? This experience can be frustrating! Humans are impatient by nature, and if you’re not careful, your blog or e-commerce business might suffer. No one enjoys visiting a slow website on a regular basis. It is simply unheard of. Uploading high quality images adds beauty to your posts and overall presentation of your website. With a few tweaks here and there, you can optimize your website. If you can reduce each image on your website by 10-30%, it will make a real difference in terms of how quickly your site loads. One way of doing this is to install and setup Ewww Image Optimizer Plugin. With proper settings, this plugin will take care of the rest.

setup ewww image optimizer - pg img

Ewww Image Optimizer

There’s a range of aggressiveness when optimization is involved. Generally speaking, what it entails is stripping unnecessary data in order to make your images smaller and therefore load faster. There are two ways in which this procedure can be carried out when you use Ewww Image Optimizer. You can do that losslessly, where the visual or image quality is unaffected. The more aggressive approach involves converting the images to even smaller files by applying some lossy optimization. If this route is take, some information will definitely be lost which degrades the image quality.

Although this sounds a bit discouraging, measures such as good algorithms can be used to ensure the degradation occurs minimally, or on a small scale to the point where it isn’t noticeable at all. Google explicitly factors in page loading speed to its ranking algorithms so shredding a few seconds o your page load time could improve your ranking and ultimately get you more visitors.

Ewww Image Optimizer  requires a reasonable amount of setup on your server. Also the exec(), is disabled on some hosting platforms for security reasons. The good news is there’s a cloud version, Ewww Image Optimizer Cloud, that completely obliterates the troublesome server-side configuration issues. Now you can run the plugin on any host once you have the option to install your own plugins. It doesn’t work on WordPress.com hosted sites. So along with exec(), you wont need to worry about other pesky details like ‘optipng’ and ‘advpng.’

ewww image optimizer cloud

How to Install Ewww Image Optimizer

For the installation process, you can either download the plugin via the Ewww Image Optimizer WordPress page or you cans imply go to your dashboard and log in. Once you’re logged in, click Plugins then click Add New. In the search box, enter the name of the plugin and search. Once the Ewww Image Optimizer plugin appears, install it then activate one the process is complete. In the left-hand pane, click Settings, and then click Ewww Image Optimizer. The Ewww Image Optimizer Settings page will then appear so you can configure the plugin to suit your needs. Below is a screenshot of the settings page for the plugin:

ewww image optimizer cloud settings

There is a cloud option available for this plugin however before you can use this service you’ll need to purchase an API key. The prices range from $1 for 1,000 images per month and go up to $20 for 100,000 images. The subscription packages is very affordable! Once you’ve made the necessary adjustments, you can save your changes. The media library is displayed below so you can have an understanding of the actions performed by the plugin:

ewww image optimizer cloud media library

As depicted in the image above, the plugin will let you know the percentages by which the images are reduced as well as the size. Now remember that after installation the plugin is set to automatically optimize images that are uploaded after that point, so if you wish to carry out this process for all images then you need to do so manually:

ewww image optimizer cloud bulk actions

After your images have been optimized, you will notice the difference in terms of the time your pages take to load. The change will be more significant for those have hundreds of images in their media library. However if a page can load even 3 seconds faster, you’d better believe that your website visitors will be able to tell the difference. Optimizing images doesn’t mean the quality has to be degraded. Simply choose the procedure that will work in your favour.

Post by Yuzuru Ishikawa

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